It’s the spookiest time of the year and Halloween is almost here. Still, have no idea of what wear? We’ll have no fear, MEF is here! With five easy tutorials to help you, dear. Don’t…
#MEFeature: Meet Zach Dishinger, 16 Year-Old Boy Boss Who’s Transforming The Beauty Industry One Lippie At A Time
Zach Dishinger may be young but he’s really a big deal! Born with a strong passion for makeup artistry, Zach knew becoming an entrepreneur in the beauty industry was his destiny. I had the pleas…
#MEFexclusive: Back To Beautycon LA ‘A Glimpse at the Future of Beauty & Diversity’
May your foundation match your neck, concealer be creaseless and your winged eyeliner be sharp enough to kill. Beautycon Festival made it’s annual appearance this weekend in the beautiful city o…
#MEFexclusive: We Stepped on the Pink Carpet to Talk Glamour and Diversity at Beautycon NYC
All that glitters isn’t gold, it’s Beautycon. April is ending with a bang as Beautycon kicked off its annual festival in New York City. Consisting of the most prominent beauty gurus, influencers, and …
Meet Beauty Bakerie: A Sweets-Inspired Makeup Line
Sweeter than pie. Sugar, spice, and everything nice: that’s what this makeup brand is made out of. Beauty Bakerie is the makeup industry’s newest affiliate and it has us licking our lips just thinking…
L’Oreal Purchases Canadian Beauty Tech Firm ModiFace
L’Oreal is moving into the future as they plan to purchase Canadian beauty tech company ModiFace, allowing customers to test make-up and lipstick online. Since its founding i…
Ulta Beauty is Facing Lawsuits Among Reselling Allegations
Ulta Trouble One of the country’s fastly-growing companies is facing lawsuits for health allegations. ULTA Beauty chain originated in Chicago and has quickly spread over the United States. The makeup …
CoverGirl Launches Their New Campaign with First Vitiligo Model!
Meet Amy Deanna, the new face of Cover Girl. Black History Month is still in full throttle and CoverGirl’s new model just made the list. Amy Deanna became the first black model with vitiligo to be the…
Jeremy Scott x MAC Team Up For a Music Inspired Makeup Collaboration ?
Jeremy Scott is known for his bold and daring designs, and now the Moschino designer will have a makeup collection that reflects just that. MAC Cosmetics made the announcement in a press conference on…
Fenty Beauty Releases New ‘Bomb Baby Set’ With Mini Products
Fenty Beauty is starting off 2018 with a new release. The Bomb Baby Set will feature mini versions of the brand’s best-selling products. The beauty brand created by Rihanna finished off 2017 wit…
Fenty Beauty Wraps Up Their Year with New Lipsticks Dropping December 26th ?
It has been a stellar year for RiRi. Now, her beauty brand is finishing it off with a full lipstick range. See all the details about the release below. Fenty Beauty has had a lucrative year and there&…
Attention Beauty Gurus: PUMA x MAC is Happening
Yes, you have heard right. A PUMA x MAC collaboration is on the way for 2018. In an era where it seems everyone and everything are joining forces on a project, PUMA x MAC is sure to be a very interest…