A good lipstick possesses the remarkable ability to transform your appearance and instantly elevate your style. With just a simple swipe, it effortlessly enhances your look, leaving you polished and p…
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Black Girl Magic: Pat McGrath’s Success As the Reigning Queen of the Beauty Business Explored
Makeup legend Pat McGrath is one of the industry’s most innovative and influential makeup artists. McGrath has created phenomenal runway beauty looks for Valentino, Maison Margiela, and many mor…
#LipService: 5 Spring Lipstick Shades for Black and Brown Girlies
As the warmer months settle in, it is a great time to reevaluate your makeup products. Because you will spend more time outside in the sun, now is the time to switch things up. You…
New Lippie Alert! 5 Spring Lip Combos You’ll Love
New season, new lippie! Spring is here, meaning it’s time to rid yourself of the same ole nude lipstick. In 2024, spring lip combos call for brighter colors, so bring out your pinks, purple…
Inspiration Unlocked: 5 Spring Makeup Trends You MUST Try
The spring season is here, and as you prepare for Sunday brunches with the girls, it’s time to revamp your makeup routine. Spring makeup trends in 2024 may seem subtle, but they will showca…
Beauty Beat 101: 5 Makeup Brush Brands That Will Help You Create a Flawless Look
When applying makeup, it’s essential to create a routine based on what works best for you. However, there are a few essentials that every makeup user needs in their arsenal! We all know that mak…
No Melting Here! 6 Must-Have Makeup Products for Warm Weather
Out with the winter and rainy season and in with the summer! It’s time for warm weather, which means beach and pool days, music festivals, and cookouts. However, warm weather also means that it&…
Glow Like a Glazed Donut! 7 Budget-Friendly Bronzers That’ll Upgrade Your Look
A bronzer is an essential item in everyone’s beauty kit. It warms the skin, giving it a sun-kissed glow on the cheekbones, forehead, and nose. Bronzers come in various forms, such as powder, cre…
Rihanna Taps A$AP Rocky for New Fenty Skin Lux Balm Campaign
Prepare to swoon! Rihanna and ASAP Rocky have mixed business with pleasure again. The beauty mogul tapped her man to promote her latest Fenty Skin offering, Lux Balm, which promises to keep your lips …
#GetDolledUp: 5 Valentine’s Day Makeup Ideas That’ll Make Your Heart Flutter
Valentine’s Day is the one day a year that shines a light on love and relationships. Whether you are celebrating with your partner, friends, or family, the outfit has to be right, the hair has t…
Spread the Love: 6 Beauty Gifts Worth Spending Your Coins on for Valentine’s Day
It’s the season of love, and Valentine’s Day has arrived. Are you still looking for a last-minute gift to get someone special? We’ve got you covered. Valentine’s Day …
#LoveDayBeauty: The Best Red Lipsticks to Create a Chic Valentine’s Day Pout
National Love Day, aka Valentine’s Day, is a holiday full of love and joy. It’s also the day you dress to the nines and look stunning for yourself and your partner. Everyone is searching f…
5 Makeup Setting Powders to Lock Your Beauty Beat In Place
There are many ways to extend the longevity of your makeup. That said, many beauty lovers always utilize makeup setting powders to get the job done. True to its name, makeup setting powders are used t…
3 Holiday Glam Looks to Complement Your Festive Fashion
The 2023 holiday season is here! That said, we know rocking the best ensemble at your festive functions is a top priority. However, no glam queen could forget about planning the perfect holiday makeup…
#SustainableBae: Here Are 8 Creative Ways to Upcycle Your Empty Makeup Containers
Sustainability is important. Not solely for preserving natural materials and, in turn, protecting our ecosystem but also for improving our quality of life. When we focus on reusing what’s directly in …
Call It a Comeback! 8 Makeup Trends We Need to Bring Back in 2022
Makeup trends come and go, but there are some that should stay for good. Makeup is an art, so why not experiment with your canvas (aka your face)? From pastel eyeshadow to bold eye looks, these eight …
10 Black Women-Owned Brands to Look Out for in 2022
Black women are taking up space this year in every way possible, and we love to see it! From skincare to self-care goods, black women are changing the business world quicker than we know it. Keep read…
Which Black Hairstylist Slayed Your Favorite ? Look?
There’s nothing like a Black woman’s aesthetic. It is the foundation of the beauty and fashion industry but often discredited. We create hair trends in a world where it is deemed as a poli…
6 Black Male Makeup Artists To Get Into!
Makeup is often presented as a Woman’s World but there are some men out here who are also killing the game! We’ve compiled a short list of some of our favorite black, male makeup artists w…
5 Reasons You Should Stan Jackie Aina
“Jackie Jackie Jackie Jackie Jackie Jackie Jackie!” The most iconic introduction in the history of intros. Jackie Aina has paved the way for women of color in the beauty industry with just a camera an…
5 Small Black Female Owned Businesses that We Need to Support!
In the Instagram age, it seems like we can’t go on social media without running into a new makeup trend or hairstyle. It is easy to shop mainstream brands for those products but let’s face it, some of…
Black Teenage Entrepreneur’s Plant-Based Beauty Line to be Sold at Target
In honor of black excellence, 18-year-old entrepreneur Zandra Cunningham has partnered with Target to sell her award-winning self-titled skincare line nationwide. Zandra focuses on social good and edu…
Four Beauty Gurus Dominating the Beauty Industry One Makeup Brush at a time!
The NEW Queens of Beauty!…
What’s In The New Karrueche Tran x Colourpop Collection?
Karrueche Tran is no new face to the ColourPop Cosmetics collection. Similar to her other ColourPop collabs in the past, we are sure this one will be flying off the shelves! Back in July, Karrueche te…
5 Halloween Makeup Tutorials That Will Transform Your Costume
It’s the spookiest time of the year and Halloween is almost here. Still, have no idea of what wear? We’ll have no fear, MEF is here! With five easy tutorials to help you, dear. Don’t…
#MEFeature: Meet Zach Dishinger, 16 Year-Old Boy Boss Who’s Transforming The Beauty Industry One Lippie At A Time
Zach Dishinger may be young but he’s really a big deal! Born with a strong passion for makeup artistry, Zach knew becoming an entrepreneur in the beauty industry was his destiny. I had the pleas…
#MEFexclusive: Back To Beautycon LA ‘A Glimpse at the Future of Beauty & Diversity’
May your foundation match your neck, concealer be creaseless and your winged eyeliner be sharp enough to kill. Beautycon Festival made it’s annual appearance this weekend in the beautiful city o…
#MEFexclusive: We Stepped on the Pink Carpet to Talk Glamour and Diversity at Beautycon NYC
All that glitters isn’t gold, it’s Beautycon. April is ending with a bang as Beautycon kicked off its annual festival in New York City. Consisting of the most prominent beauty gurus, influencers, and …
Meet Beauty Bakerie: A Sweets-Inspired Makeup Line
Sweeter than pie. Sugar, spice, and everything nice: that’s what this makeup brand is made out of. Beauty Bakerie is the makeup industry’s newest affiliate and it has us licking our lips just thinking…
L’Oreal Purchases Canadian Beauty Tech Firm ModiFace
L’Oreal is moving into the future as they plan to purchase Canadian beauty tech company ModiFace, allowing customers to test make-up and lipstick online. Since its founding i…
Ulta Beauty is Facing Lawsuits Among Reselling Allegations
Ulta Trouble One of the country’s fastly-growing companies is facing lawsuits for health allegations. ULTA Beauty chain originated in Chicago and has quickly spread over the United States. The makeup …
CoverGirl Launches Their New Campaign with First Vitiligo Model!
Meet Amy Deanna, the new face of Cover Girl. Black History Month is still in full throttle and CoverGirl’s new model just made the list. Amy Deanna became the first black model with vitiligo to be the…
Jeremy Scott x MAC Team Up For a Music Inspired Makeup Collaboration ?
Jeremy Scott is known for his bold and daring designs, and now the Moschino designer will have a makeup collection that reflects just that. MAC Cosmetics made the announcement in a press conference on…
Fenty Beauty Releases New ‘Bomb Baby Set’ With Mini Products
Fenty Beauty is starting off 2018 with a new release. The Bomb Baby Set will feature mini versions of the brand’s best-selling products. The beauty brand created by Rihanna finished off 2017 wit…
Fenty Beauty Wraps Up Their Year with New Lipsticks Dropping December 26th ?
It has been a stellar year for RiRi. Now, her beauty brand is finishing it off with a full lipstick range. See all the details about the release below. Fenty Beauty has had a lucrative year and there&…
Attention Beauty Gurus: PUMA x MAC is Happening
Yes, you have heard right. A PUMA x MAC collaboration is on the way for 2018. In an era where it seems everyone and everything are joining forces on a project, PUMA x MAC is sure to be a very interest…
Deck The Halls! These are Our Best Beauty Holiday Collections for 2017 ❄️
Deck the Halls MEFheads! The holiday season is upon us! Beauty brands have begun to release their limited edition Holiday Collections for 2017. These exclusive collections are a massive selling point …
Fenty Beauty Is Coming Out With A Holiday Collection
It’s Fenty mania! After just 13 days of the Fenty Beauty launch, Rihanna announced on social media that a new holiday collection is on the horizon for us Fenty fanatics. Sneak peek for th…
Why Rihanna is the Best Thing to Happen to Fashion
Rihanna is 14 years in music now but lately, it’s fashion she’s conquering and there is no stopping her. We love Rihanna for so many things; her music, her upcoming Fenty beauty line, her charity work…
An Aaliyah MAC Cosmetics Collection Is Finally Happening!
Sound the alarms, Baby Girl, Aaliyah finally has her own MAC Cosmetic Collection!!! After numerous calls from fans and even a petition urging the beauty brand to create a collection. MAC Cosmetics is…
Nicki Minaj Shares Her New MAC Cosmetics Collaboration ?
Rap superstar, Nicki Minaj is teaming up with M.A.C Cosmetics again with the launch of her second lipstick collection to debut this September. According to Billboard, the new collection will feature t…
Rihanna’s Fenty Beauty Line to Launch this September!
Rihanna announced via Instagram that her new makeup line, Fenty Beauty, will be released on September 8. We’ve been waiting on the edge of our seats, since the first time Rihanna announced her b…
A Mean Girls Makeup Brush Collection is Coming
Spectrum Collections is giving us ‘Mean Girls’ nostalgia with their “fetch” new collection. British beauty brand Spectrum Collections debuted a set of ‘Mean Girls’-…
Glossier Will Now Ship Their Products Internationally
To all of our international readers, your skin and makeup routines are about to be changed forever. Glossier, a millennial cult favorite, has some more major changes coming. The highly loved Gl…
Kehlani’s New Make Up For Ever Campaign Is as Bold as She Is
Make Up For Ever released a new campaign earlier this month to announce new additions to the already existing Aqua XL Color franchise. The star of the campaign features the Sexy, Sweet, and Savage sin…
Sephora Opens Its Biggest Store in the US, and It’s Pretty Amazing
Sephora has opened its biggest store in the United States. Located in New York City’s Herald Square, the space measures a staggering 11,380-square feet. Say hello to your new go-to destination for th…
Women are Putting Memes on Their Eyelids and We’re Here for it!?
Memes have taken over social media in the past few years and it looks like a trend that will probably never end. Women are taking this trend a step further and putting iconic memes on their eyelids! F…
Gabby Douglas is Releasing a Line of Vegan lipsticks!
Three time Olympian Gabby Douglas has made a name for herself in the world of Olympics, but now she is making her mark in cosmetics. In collaboration with Beauty Bakerie, Douglas will be release a lin…
Kat Von D And Too Faced Team up for a Cool Make Up Collab
KAT VON D. TOO FACED. COLLABORATION. Need I say more! That’s right Kat Von D, best known for her work as a tattoo artist has turned the tables. She has shown the world her cosmetics line that launched…
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