Whether you pronounce his name as David- O, Daveed-O, or Dah-vee-do!! It doesn’t bother Davido at all. On the contrary, he appreciates that he gets to have diverse support. Davido spoke to The Daily Show host Trevor Noah on September 29th, 2021. He explained how he always knew that Nigerian sound would one day take over.
The Nigerian-born Afrobeats artist and Pioneer David Adeleke is a songwriter, record producer, and Label CEO at Davido Music Worldwide. His song Duro which he released in 2012, led the award-winning artist to bigger stages. He sold out venues for the first time in 2013. After signing a major deal in New York City in 2016, he went on to sell out more shows in other countries.
“We have to appreciate the people that support us!”– Davido
Afrobeats – global takeover
Davido spoke to Trevor Noah on his global success as an artist and the importance of support from the diaspora. With his career having started in New York/ Atlanta, Davido understands the power of your own people supporting your ventures. For the longest time, Africans have looked to other countries for music inspiration. The narrative was that they had to sound like certain American mainstream artists. However, a few years back, Nigerian artists developed a sound that set them apart from the rest known as Afrobeats, and the rest was history. “
Davido mentioned when he was in college at Alabama University, he was playing Afrobeats in his dorm room. Telling his mates, it would be the biggest genre in the future. Indeed, Afrobeats has now been popularized globally, resulting in artists like Wizkid, Temz, and Davido himself selling out international shows all across America, London, and Paris.
Artists such as Rick Ross, Drake, and even the queen herself, Beyonce, have successfully leveraged on Afrobeat features, and the collaboration success is always unmatched!