Destiney Bleu is a CEO designer who has been in the industry for over a decade. After weathering personal and business storms, Bleu stands today as an example of the power of walking in your purpose. Bleu advocates for the protection of intellectual property, fighting self-doubt (which is often the main enemy of progress), and for rebranding however necessary to be as true to self as possible. A successful entrepreneur is a student of life which Bleu exemplifies. She is a CEO who uses her work to bring attention to things that matter; a true inspiration for Black women in the entrepreneurial world and boss babes everywhere.
As part of her ultimate goal to encourage other artists to shape their own destiney, Destiney Bleu joins MEFeater at the Beauty of Business panel Minding Your Own Business! Turning Your Side Hustle Into Your Main Business. We are excited to receive all the gems she has to share. Bleu has a wealth of range and experience under her belt and we’re so grateful to have her. If you haven’t already, be sure to grab your ticket!
D.Bleu.Dazzled is Bleu’s fashion design company that specializes in custom crystallized hosiery, lingerie, swim, athleisure, and performance wear. D.Bleu.Dazzled’s unique and wide range of stunning dazzled designs and accessories even includes hair art.
Background on The Boss Babe
From Lorain, Ohio, multitalented artist and CEO Destiny Bleu began her career as a cheerleader & dancer with the Chicago Luvabulls, Atlanta Falcons Cheerleaders, and Atlanta Hawks A-Town dancers. Bleu reached new heights in her dance career when she traveled internationally with the Tokyo Girls and added legends such as J. Cole, Melanie Fiona, Frank Ocean, and more to her resume. In addition to her achievements in dance, the multifaceted Bleu also has a background in sports entertainment writing
“Bleu aims to bridge the stage to the street and wants everyone she dazzles to look AND feel like a superstar. She believes that ‘Shine Never Goes Out Of Style'”.–D.Bleu.Dazzle
Bleu’s company has become famous over the years for her gorgeous and one-of-a-kind bedazzled touch. She has created masterpieces for some of the biggest names in Fashion and Entertainment including; Megan Thee Stallion, Lizzo, Andra Day, Lady Gaga, Cardi B, Ashley Graham (in collaboration with Gucci, Dapper Dan), the late Nipsey Hussle, Normani, Rihanna & more. Most recently, we saw Beyonce rocking the ethereal and dazzled designs of D.Bleu.Dazzled in the Black Is King film.
A Boss Babe Rises
Though she is the owner and creator of a stellar and successful brand, Bleu is very honest about the struggles she has had to overcome in the industry. After spending the past few years dealing with the hardships of business; mistakes learned the hard way, legal battles with big names who have attempted to rip off her work, and fast fashion’s threats to sustainability. Abandoning expectations and excess served Bleu well in tapping back into her purpose. Like a phoenix, she rose from the ashes and came out stronger. In an article with Nylon, Destiny speaks about how falling back in love with her reason aligned her to be in place to receive massive blessing and success amidst a global pandemic. Be sure to tune into MEFeater’s Beauty of Business for more gems from Destiny Bleu!