Model and activist Ashley Graham has turned designer and launched a swimwear line. She did so recently marking her 30th birthday.
While Ashley Graham is more commonly known as a plus-size model, she’s created this swimwear range for every body type. It is exactly what you call inclusion.
Ashley’s ‘Essentials Collection’ is in partnership with the Swimwear for All brand ranging in price from $58.50 to $92. Its objective being for women of all shapes and sizes to find bathing suits or bikinis they feel uber confident in. Not only confident but sexy and empowered as all women should be. The model released the Swimwear for All campaign imagery, taken in Costa Rica (the ultimate background for swimwear), in which she stars. Speaking to Harper’s Bazaar of the news, Ashley said:
“Some traditional brands assume girls with bigger hips, breasts, and thighs want to cover up, but I know that’s not the case. After my Swimsuits For All #CurvesinBikinis campaign had such a positive response from people everywhere, we knew we had to collaborate on a line to inspire women beyond body positive advertisements.”
The model is consistently vocal in calling out the industry for its exclusion and lack of diversity on the runway. This activism has seen her bag modeling jobs on the runway and also on the covers of major magazines because of her strong voice. Not least, her new swimwear line with Swimsuits for All which will surely capture some attention. In addition to all that, Graham recently starred on the cover of Elle Spain and famed photographer Mario Testino captured Ashley for his Towel Series on Instagram.
You can shop the Essentials Collection, some items still on pre-order, by Ashley Graham for Swimsuits for All here. Visit Harper’s Bazaar for the campaign video and Chrissy Rutherford’s full interview with the model.
What do you think of the Essentials Collection that Ashley has designed? Do you like that it’s inclusive?
