The Break-Up Queen Bey stings again. On March 23, it was announced that Beyoncé and Adidas had split up, with the statement, “the parties came to a mutual agreement to move in different ways.…
Predicting Adidas’s Post-Yeezy Drop – The Yeezy 500
2022 saw Adidas officially cut ties with one of its most significant assets, Kanye West. This happened following several anti-Semitic remarks made by the artist. The Three Stripes brand announced its …
Decoding 2022 Fashion Moments: From Rihanna’s Bump Reveal to Outfit Hits & Misses + Industry Scandals
2022 was undoubtedly one of the biggest years in fashion. From Y2K trends to exciting fashion weeks, debuts, and fashion scandals, fashion was bigger and more intense. 2021 closed off with a bang, wit…
All the Facts in the Balenciaga Child Pornography Scandal
Balenciaga is known for its unconventional campaigns and runway presentations. Earlier this month, the French luxury fashion brand shocked the world when it rolled out shocking ads for its spring 2023…
Lala the DJ: The LA Producer Making Waves in Music From Cardi B to Roddy Ricch
Lala the DJ is an LA-based DJ, producer, and music journalist who has worked with brands such as Nike, Adidas, and True Religion. Lala the DJ has gained experience by opening for Future, Cardi B, Doja…
Every Look From Alexander Wang and Adidas Originals’ Second Drop for Season 3
Featuring a stand-out campaign with Binx Walton and Hanne Gaby Odiele, Alexander Wang and Adidas Originals have officially dropped season 3, round two! In the 16-piece collection, you can find cool, …
Adidas Sales Continue to Soar On It’s Mission to Become the Best Sports Brand in the World
Adidas is well on its way to becoming the premier sports brand in the world. According to the brands 2017 earnings, growth is rapidly rising in North America and online. In 2016 Adidas reached a major…
Adidas Announces Another Large Sales Growth in 2017
More stripes, more money. Adidas is taking large steps, and we’re not just talking sneakers. According to Hype Bae, the company saw a 16 percent increase in 2017. The German sportswear group remained …
Social Media’s Hidden Gem: Curry St. Shots
“This is how Jaelin McGull got to Curry St. Shots in less than a year…” Jaelin asked his mother for a camera and received one for Christmas 2016. He took the camera out for NYE 2017 and go…
Sneaker Spotlight: ADIDAS X RAF SIMONS OZWEEGO III
The Adidas by Raf Simons Ozweego III takes a modern approach in a white double layer upper with a running-inspired profile topped off with a transparent silicone intertwined. This futuristic sneaker u…
#ICYMI Adidas x Urban Outfitters Adicolor Campaign Featuring Mette Towely
Celebrating the launching of the adicolor collection, Urban Outfitters got together with dancer Mette Towely for a collaboration on the there Adidas x Urban Outfitters Adicolor Campaign. Towely recent…
Sneaker Spotlight: Would You Cop Pharrell’s Chanel x Adidas Trainers?
Pharrell Williams has designed a pair of limited edition sneakers to celebrate Chanel’s takeover of Colette Paris. Only 500 of them will be released. The retail price for the trainer were $1,100 but a…