Nicki Minaj is taking over! With the release of her fifth studio album, Pink Friday 2 World Tour, and Pink Friday Nails line, the head Barb is now adding a sneaker collection to her repertoire.
Minaj has partnered with vegan sneaker brand Løci to release a unisex collection of kicks in five styles and 11 colorways. The rapper had a heavy hand in the design of the collection, making sure that it represented her personal aesthetic. The collection dropped online on April 12, 2024.
News of the Nicki Minaj x Løci sneaker line spread like wildfire once the brand first teased it on March 29, 2024. The brand shared an elusive video filled with pink smoke and sneak peeks of the designs. This collection marks Minaj’s first-ever sneaker line, and in true Nicki fashion, she made it known that she is the boss. The “Pink Friday 2” rapper took to Instagram to gush about her first foray into the sneaker world.
“Thank you to my team for helping me make this dream come to fruition,” she wrote in an Instagram post. “This isn’t a sponsorship. I’m an owner and partner.”
The Nicki Minaj x Løci sneaker collection is the true epitome of perfect alignment.
In a statement to People magazine, Minaj explained that this partnership with Løci made sense because their missions align.
“Their mission resonates with mine,” said Minaj. “Sneakers have undeniably played a transformative role in shaping my unique style, allowing me to boldly express my true self.”
According to the brand’s website, this unique collaboration “epitomizes Nicki’s bold and vibrant style” and “blends street-cool aesthetics with high-fashion chic.”
Løci has become more popular in the sneaker game due to its versatility and comfort. In the early 2020s, celebrities such as Eva Longoria, Alicia Keys, Leonardo DiCaprio, and Olivia Wilde have rocked Løci kicks.
In a 2022 interview with Forbes, Emmanuel Eribo, CEO and co-founder of Løci, expressed that the brand goes above and beyond tangible goods and aims to foster a community that will continue to evolve.
“Løci is about building a community that will go on to be a movement,” Eribo shared. “It’s all about making an impact; we’re here to disrupt, challenge, and educate.”
Minaj is taking her cues from many prominent hip-hop artists who have created their own sneaker lines — from 50 Cent to Kanye West. In fact, the demand for female-led partnerships is high due to female artists’ influence on today’s fashion trends.
The Nicki Minaj x Løci collection highlights the rapper’s pink aesthetic.
The sneakers perfectly represent Minaj’s Barbie aesthetic and the Løci brand. Every shoe has a stamp on the tongue, signifying Minaj as the Queen of Rap while maintaining Løci’s British roots. The Barbz can choose from either high-top or low-top sneakers, depending on which design suits them the best.
Some styles include the Neo x Nicki Minaj in white, the Atom x Nicki Minaj in white and pink, and the Fusion x Nicki Minaj in cream. The stylish Nicki Minaj x Løci sneaker collection ranges from $185-$200 and is made from non-food-grade corn and other recycled materials. The collection is available in men’s and women’s sizes.
Ever since the line dropped, fans have been scrambling to secure a pair of the exclusive shoes. That said, you don’t want to miss your chance at securing the Nicki Minaj x Løci sneaker collection. Head to the Løci website to grab your pair ASAP.
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