Another day, another brand deal! Michael B. Jordan has been one of Hollywood’s most sought-after actors since his role as Erik Killmonger in 2018’s “Black Panther.” Not only has he been stealing the hearts of women all over the country, but he also graces movie screens regularly. High visibility and talent have earned the actor several campaigns, and the elevation is in overdrive. Michael B. Jordan has been named David Yurman’s new global brand ambassador.
As a global ambassador, Jordan takes center stage in the brand’s inaugural jewelry campaign, which launched on Jan. 30, 2024. Dubbed “The Vault,” the 30-piece collection offers many options, including necklaces, bracelets, rings, and cufflinks. Thanks to Jordan’s versatile style and aesthetic, fans are not surprised he was named the brand’s new muse.
Jordan and David Yurman collaborated to make a fantastic campaign.
The actor received help from his stylist, Jason Bolden, to bring this campaign to fruition.
“It was such a collaborative experience,” the actor told People magazine in a Feb. 1, 2024, interview. “The campaign was developed by a talented group of individuals, including my creative team and David Yurman President Evan Yurman, whose vision was brought to life by the amazing photographer Tyler Mitchell and my personal stylist Jason Bolden.”
The team created imagery that displayed Jordan in simple form. This minimalistic concept gave way to the jewelry, letting the collection speak for itself. Don’t worry; fans can still get a big helping of sexy on the side! Jordan in David Yurman’s jewelry is every girl’s dream.
According to Jordan, this was the perfect campaign for him to take on. “The Vault” bridges the gap between architectural design, reimagined classic, and creativity to deliver an innovative line that elevates personal style. The “Creed” actor stated that the collection matches his style perfectly, and the brand agrees.
“Michael is a multi-talented artist who exhibits a mastery and elegance in every project that he takes on — there’s no one better suited to communicate the magnitude of this collection than him,” Chief Creative Officer David Yurman told People.
Although he is known for making statements at events or on the red carpet, Jordan told People that he prefers to be comfortable. The jewelry is versatile and excellent for casual and formal occasions, making it suitable for all styles.
Michael B. Jordan stays in his endorsement bag!
Michael B. Jordan is not new to brand campaigns. David Yurman is one of many brands that made Jordan their campaign star. According to BET, the actor starred as a child in a Toys “R” Us ad.
The 36-year-old became a global ambassador for Coach in 2019. He also starred in a second campaign with the brand in 2021. In 2022, Jordan started to appear in commercials for Chase Sapphire. However, most fans can’t get his spring 2023 Calvin Klein ad out of their minds. The actor donned the brand’s famous underwear and showed off his chiseled figure, leaving us all to swoon.
It is safe to say Michael B. Jordan keeps an endorsement or two in his pocket. The actor and producer has many talents, including influencing us to desire and buy products.
What do you think of David Yurman’s new men’s collection? Let us know in the comments below.
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