The campaign was announced back in September, and now only 3 days into the New Year we have been blessed with the photos.
Jordan made the announcement via his Instagram account stating that he, “had the honor to work with the best team,” and that there’s “more amazing things to come in 2019.”
The photoset was shot by Craig Mcdean and it is inspired by a backstage look at a fading carnival. Jordan is pictured alongside a vintage car wearing bold items from Coach’s spring 2019 Ready-to-wear line such as a color blocked shearling jacket, a blue leather moto and a patchwork leather MA-1. “I’m proud to be the face of Coach men’s said Jordan. “I’ve been a fan of coach for a long time and truly respect their inclusive and optimistic values. I’m honored to be a part of Stuart’s vision and creative process.”