Vice President Kamala Harris is shaking things up at the Democratic National Convention by skipping traditional media and going straight to social media influencers. Instead of the usual interviews with journalists, Harris sat down with popular creators like Vidya Gopalan (@queencitytrends), whose TikTok video with Harris has already garnered 1.9 million views.
This move is part of a fresh strategy to connect with young voters in the lead-up to Election Day. The Harris campaign is focusing on platforms where Gen Z and Millennials spend most of their time—scrolling through their phones. Influencers like Nadya Okamoto (@nadyaokamoto), Alex Pearlman (@pearlmania500) and Carlos Eduardo Espina are bringing political conversations directly to their millions of followers.
The DNC has embraced this new wave, offering creator lounges and prime spots on the convention floor for influencers. This partnership is a win-win, amplifying the reach of both the creators and the campaign. As Pennsylvania Governor Josh Shapiro pointed out, the Harris team isn’t waiting for voters to come to them—they’re showing up on your ‘For You’ pages, meeting you where you are.
The big question remains: Will this social media buzz translate to real votes? The energy is there, but only time will tell if Harris’ online presence can make it to the ballot box.
What are your thoughts on the DNC coverage? Let’s chat in the comment section below.
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