According to the Pantone Institute, the Pantone 2023 Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature, descending from the red family, and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration and the writing of a new narrative. As a nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color that comfortably straddles the physical and virtual in our multi-dimensional world. It is assertive but not aggressive, a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach.
This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint—an electrifying experience. It’s a boundaryless shade that manifests as a standout statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.
Speaking about the inspiration for the color of the year, Pantone’s executive director, Leatrice Eiseman, says that “it is rooted in the primordial and reconnects us to the original matter.” “It invokes the forces of nature and galvanizes our spirit, helping us to build our inner strength.” Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.
How to Wear Viva Magenta
Feeling powerful? Wear the “color of the year” as a full-on statement. Need to wake up in a quieter outfit? Viva Magenta works radiantly as an accessory—pair it with pale grays, blues, or pastels. Want to jump on the monochromatic trend? Try it with other pinks and command the room.
Because Viva Magenta is a red that strikes a balance between warm and cool, it’s not too harsh for the body. Instead, it brings a fun, celebratory element. In the beauty industry, Pantone sees the Color of the Year worn in the hair, especially on tips, a bold look that can transform hair into an accessory. Viva Magenta also shines on lips, cheeks, and nails. This versatile shade is universally flattering across ages, genders, and skin tones.
The Pantone color of the year for 2022 was PANTONE 17-3938, “Very Peri.” An inquisitive and intriguing Pantone that displays carefree confidence and a daring curiosity that animates our creative spirit.
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