It’s official! With this fourth launch, for the first time, Adidas x Ivy Park is releasing a kid’s collection, a capsule line of 16 different looks. The collection, which drops Aug. 19th, imitates the adult line, which will be released the same day. Beyonce models alongside her children, Blue Ivy, Rumi, and Sir, in a variety of Black Rodeo-inspired activewear such as sweatpants and hoodies. The ‘Formation’ singer teased details about the line in her recent cover story with Harper’s Bazaar.
“I’m excited that IVY PARK X Adidas will now feature kid’s clothing with this drop. On our family vacations, we love to coordinate our outfits,” Beyoncé said. “My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra smalls so we could match.”
With this fourth IVY Park Adidas Collection, Beyoncé is taking everyone back to her Houston roots. The Collection is a remix on classic Western Wear and was also inspired by Beyoncé growing up in Texas. IVY Park Rodeo will launch exclusively on Adidas.com on August 19th, followed by a wider global launch on August 20th.
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