If anyone can mobilize the masses, it’s Beyoncé. Whether it is to our computer screens, our wallets, or to learn some choreography – we move.
To conclude her series of marketing hints, including removing her icon across social media platforms, Queen Bey spoke to Edward Enninful, the Editor and Chief of British Vogue. In an interview for her July cover with the publication, Enninful captures the balance between Beyoncé the superstar and homemaker.
From the interview, fans’ suspicions were confirmed as she played new music for Enninful, whose first inclination was to dance. He can be credited for the resurgence of the “Everybody Mad” choreo that fans are scrambling to learn. The Beyhive would scramble regardless, and rightfully so. Every time Beyonce drops it is an internet event and a true cultural shift. Our last taste of this sensation was Lemonade in 2016 and six years later, she is back with more thoughtful creations. As an accomplished musical legend, Beyoncé can sit down and focus solely on motherhood but, her devotion to the art is evident.
What we Know
Maintaining her air of mysticism, she added “act i RENAISSANCE 7.29” to her bios and TIDAL announced RENAISSANCE as a 16-track project classified under “pop”, with no song titles or features in sight. Mrs. Knowles-Carter is leaving much to the imagination, even with her merch. On her website, four boxes priced at USD 39.99 are up for purchase. They have no identifiable features besides being a collectible box with memorabilia based on the upcoming music. Each box includes a CD, shirt, posters, and more. Fans unabashedly added boxes to their cart because whatever Beyoncé is putting out as her seventh studio album, will undoubtedly be worth it. After decades of hits and taste-making films, like Black is King, Homecoming, or Lion King: The Gift, she has earned our trust (and our dollar).
Read her full VogueUK write up here. What are your album predictions? Let us know in the comments.