Beyonce teases fans with fifth Adidas x Ivy Park Collection: Halls of Ivy
With the holidays upon us, Beyonce is starting off the season with threads to add to your holiday wishlist. Introducing her collection with Ivy Park x Adidas: Halls Of Ivy, Beyonce is trending worldwide with #Hallsofivy already. The anticipation is building. We all know that Ivy Park sells out within minutes of releasing. In addition to being near the holiday season, it might sell out within seconds!
“HALLS of IVY firmly believes that the power of higher learning can also come from finding your own voice through self-expression, connecting with one another, and sharing space with like-minded people.”- stated by the company.
With a collegiate style of athletic leisure, the Halls of Ivy collection is giving a unique approach that just might start a new fashion trend for the winter. The collection introduces houndstooth and glen plaid patterns. In addition to the stylish patterns, the collection will include 89 different pieces of apparel, 11 accessories, and four footwear selections. IVP will introduce a ‘Savage Sneaker’, a ‘Super Sleek’ sneaker and boot. All ranging in colors from Cream white, Wild Pine, and Indigo.
Back in August, Ivy Park x Rodeo highlighted black cowboys and cowgirls. Now, Beyonce is highlighting tennis and the NBA with this campaign. Some fans hinted at this theme from her single released at the beginning of November called, “Be Alive”. The track was from the soundtrack of King Richard, starting Will Smith, the biopic about the life of Venus and Serena William’s father.
Beyonce is killing the marketing with her releases. Featured in the new video campaign, includes Beyonce, James Harden, Jalen Green, Kobe Bryant’s daughter Natalia Bryant, Reese Witherspoon’s daughter and son, Ava Phillippe and Deacon Phillppe. And of course, Blue Ivy and Rumi Carter are featured.
The collection will include children’s styles from 34 different apparel pieces. With faux fur coats, puffer jackets, hoodies, sweatpants, and skirts with prices ranging from $30-$189. The kids collection will include the same houndstooth print and sizes ranging from 2T-XL and 5T-XL.
“HALLS of IVY is the figurative space that is somewhere between where you are now, and where you aspire to be.” The campaign is very inclusive to everyone which is what Ivy Park represents. The Halls of Ivy collection will include sizes ranging from XS and 4X and prices ranging between $45-$600.
An exclusive release will be on Adidas.com December 9th for only 24 hours. Then it will be available world wide on December 10th. Will you be getting into the Halls of Ivy this holiday season? Let us know in the comments!