Rising artist Lihtz shut down New York Fashion Week with a packed-out, high-voltage takeover on Friday, September 12. Powered by PriceOvFame, with MEFeater as the official media partner, the Lower East Side celebration fused music, fashion, and culture—cementing Lihtz’s place as one of today’s most dynamic breakout talents.
Photo by: Bobby Donaby
A Star-Studded NYFW Takeover
From the moment doors opened, the party was buzzing. The crowd brought together New York’s music and fashion elite, with industry execs, tastemakers, and influencers shoulder-to-shoulder in a room pulsing with energy. Heavy hitters like Dave East, Phresher, Diany Dior, Fergie Baby, Sur Ali, reggae legend Tarrus Riley, and recording artist Nesta all pulled up, while renowned DJ FirstChoice kept the vibe seamless with a soundtrack that matched the night’s electric mood. Their presence wasn’t just star power– it signaled the industry’s recognition of Lihtz’s growing momentum and credibility as an artist who can bridge music, fashion, and culture.
Photo by: Bobby Donaby
Lihtz Lights Up the Stage
The highlight? Lihtz igniting the stage with his viral hit “Crash Out” featuring Meek Mill and Fridayy. Fans and influencers alike went wild, as Lihtz delivered the record with raw charisma and style. That moment captured exactly what makes him magnetic: his ability to bridge live performance, fashion-forward visuals, and cultural energy. To close out the night, Lihtz and Dave East took the energy to the streets, filming a music video right outside the venue, turning the Lower East Side into their creative playground.
Photo by: Bobby Donaby
Guests didn’t leave empty-handed either. Exclusive gift bags featured Heaven’s Club apparel, 10 To One Rum, PriceOvFame merch, and even a collectible figurine of Lihtz’s unreleased balaclava. Models styled the balaclava throughout the evening, transforming it into a statement piece and underscoring Lihtz’s knack for blurring the lines between music, fashion, and art. The event’s collaborations with MEFeater, Heaven’s Club, and 10 to One Rum highlighted the cultural alignment of Lihtz’s brand with forward-thinking companies at the intersection of fashion, lifestyle, and music.
PriceOvFame: A Rising Cultural Force
For Lihtz, this night was beyond a party, it was a cultural statement that cemented him in the city and bridged industry trailblazers in music and fashion. Through PriceOvFame, the label and movement he founded, Lihtz is building a platform that transcends music by spotlighting emerging talent, championing community, and curating collaborations across style and sound. The celebration hit capacity, reflecting both the hype of Fashion Week and Lihtz’s ability to bring communities together in a way that feels organic, stylish, and undeniably high energy.
Photo by: Bobby Donaby
With his NYFW takeover, Lihtz proved his ability to unite worlds: music, fashion, lifestyle, and culture—all under one roof. It was a celebration that felt less like an event and more like a shift, solidifying Lihtz as a rising cultural force to watch.
Follow Lihtz on Instagram: @lihtz
Stream “Crash Out” on all major platforms: Spotify, Apple Music, Tidal, and YouTube.
Shop & stream: Priceovfame.com
Media Contact: Luis Anthony
Lou@thestargate.agency
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