If you ask most folks, Valentine’s Day is the No. 1 day to celebrate love. However, most of us believe that showcasing love for your loved ones should occur every day, 365 days a year. It appears that the folks at Pandora are aligned with us, as the brand introduced its new Be Love campaign that doesn’t put a focus on National Love Day.
R&B superstars Chloe and Halle Bailey are the stars of the fresh campaign, alongside actress Selma Blair, and models Jocelyn Corona and Sasha Pivovarova.
In the Be Love ad, the brand highlights love in all its forms. Selma Blair is seen embracing her son, showcasing a mother’s love. Sasha Pivovarova is displayed painting a self-portrait, alluding to love of self. The ad also shows groups of friends spending time together, highlighting how vital loving friendships are.
The minute-long ad also features the Bailey sisters flexing their angelic voices, singing “To Love Somebody” by the Bee Gees. Several scenes shed light on their relationship as sisters, showing familial love at its strongest.
Executive produced by Grammy-winning director Melina Matsoukas, the video puts love in the forefront while the stars sport pieces from the new collection. The collection aims to encourage consumers to explore love outside of romance.
“Love is more than a day on the calendar or a sign-off on a letter. It’s bigger and more personal than that,” Pandora said via their website. “Love starts with you. It’s in everything you do. You embody love, you live it. Radiate it. Initiate it. Accept it. Expect it. Be love.”
Chloe and Halle discuss their meaning of love.
In addition to the campaign’s ad, Chloe and Halle star in Pandora’s videos, discussing what the Be Love campaign means to them. The sisters refer to their sisterly relationship as the standard for love.
Halle stated, “I definitely would say my ‘Be Love’ role model is my sister.”
The mother of one also describes her sister’s love as “unconditional and infinite.”
As for Chloe, she speaks about the love she and her sister share. Chloe talks about her love for physical touch while she and Halle joked about her clingy nature.
“Love is the feeling of a warm hug… being your complete, whole self and loving that,” Chloe shared.
The collection features some of Chloe and Halle’s favorite Pandora pieces for everyone to shop.
The Bailey sisters promote brands that are authentic to them.
It’s normal for the duo to publicly display their admiration for one another. So, it makes sense that the brand tapped the sisters to star in the Be Love campaign.
The sisters make it a point to work with brands that connect with their morals and beliefs. The duo also endorses CORE Hydration, stating that they have been drinking Core for years.
In addition, the “Do It” singers also announced that they are Crocs and Victoria’s Secret Ambassadors in May and August 2023, respectively. They’ve also held partnerships with Neutrogena, Fendi, and Venmo.
What do you think of Chloe and Halle Bailey in the new Pandora campaign? Let us know in the comments below.
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