To mark the 50th anniversary of its signature Intrecciato leather weave, Bottega Veneta has unveiled a stunning new campaign titled “Craft is Our Language.” The campaign features a striking lineup of creatives including Tyler, The Creator, Julianne Moore, A$AP Rocky collaborator Dave Free, and more. The brand is paying tribute to its legacy of craftsmanship while signaling a new chapter of cultural relevance.
The Legacy of Intrecciato
First introduced in 1975, Intrecciato is the technique of weaving thin strips of leather to create a soft yet durable textile. This method became the hallmark of Bottega Veneta’s quiet luxury aesthetic—sophisticated, logo-less, and driven by the motto “When your own initials are enough.”
For decades, the Intrecciato weave has remained a symbol of understated craftsmanship, influencing everything from handbags to shoes and ready-to-wear fashion.
“Craft is Our Language” Campaign Highlights
The new campaign, photographed by Jack Davison, centers on tactile, expressive hand gestures—symbolizing both physical craft and human connection. The close-up visuals feature artists, actors, and creatives who reflect the brand’s modern spirit while honoring its artisanal roots.
Among them is Tyler, The Creator, whose presence signals a bridge between heritage and contemporary style. His inclusion, along with icons like Julianne Moore and rising talents, reinforces the campaign’s message: that craft transcends age, discipline, and background.
A New Era Under Louise Trotter
Creative Director Louise Trotter’s vision for Bottega Veneta blends legacy with evolution. This campaign is her first major moment at the helm, and it emphasizes continuity through craft, even as the brand continues to modernize.
Trotter’s focus on timeless design, cultural relevance, and material innovation makes clear that Bottega Veneta’s next 50 years will be just as impactful as its last.
Tell Us What You Think
Did Tyler, The Creator surprise you as a face of luxury craftsmanship? Which part of the campaign spoke to you most? Drop your thoughts in the comments. Follow MEFeater on Twitter, Instagram, Facebook, and Pinterest for more fashion news and cultural moments.
