Beyoncé has announced the release date and visuals for her next Ivy Park collection. #IVYTOPIA will be available on adidas.com on July 21 and will be available in select stores globally July 22. The clothing collection will release just one week before Beyoncé‘s 7th studio album drops on July 29.
Teased in this month‘s British Vogue, Ivytopia will feature mens, womens, and children’s clothing in fun, eye-catching fabrics in hues of silver and Ivy Park’s signature neon tennis ball green. From metallic trench coats to oversized hats, Beyoncé is telling us that this collection (and possibly the album) is all about flair and experimentation.
The last time we got a rollout like this from Beyoncé was for Lemonade when she rolled out new Ivy Park, followed by concert tickets, and THEN the album. Beyhive, get ready.
Here’s what we’ll be wearing to the renaissance tour:
Which Ivytopia pieces will you be wearing?