Versace will be officially fur-free in 2018. Sadly, this does not mean we can run to the stores for free luxury clothes, but it is still good news.
Donatella Versace has been wanting to make the switch for a while now, but the company officially announced their fur-free policy earlier this month. “Fur? I am out of that, I don’t want to kill animals to make fashion,” the fashion designer said in an interview with The Economist.
The brand has began the change and will be continuing their transformation throughout 2018 onwards. Even though furs are not a major part of the brand’s identity and income Donatella’s decision is not only about protecting animals.
The Versace brand has a grander goal of sustainability. In December 2017 Versace opened a boutique in London which is the first boutique to be certified Leadership in Energy and Environmental Design (LEED). They plan to continue this trend in future Miami, Munich, and more.
Sustainability is a great trend to buy into because, as we all know, we only have one earth to live on so preservation is key.