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Rihanna’s Gucci Coachella Outfit Increases Gucci T-Shirt Sales

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That Rihanna Reign just won’t let up!

The fashion icon has brought her cultural influence over to Gucci and spiked sales following her Gucci fit at Coachella. The pop star sported a sparkly bodysuit and street art-inspired logo tank top straight from the Italian house’s Fall 2017 show, and, as a result, online shopping platform Lyst saw a surge of searches for Gucci T-shirts.

According to a spokesperson, logo tees by the label have had record-breaking searches over the last year, but on Saturday, when Rih debuted her Coachella outfit, searches increased by a whopping 203 percent.

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