Black women are dominating the beauty industry and bridging the gap between luxury cosmetics brands and the on-budget consumer.
South African entrepreneur & CHICK.cosemetics CEO and Founder, Nomfundo Njibe, has independently created a brand driven by the objective to reach young, diverse makeup and skincare enthusiasts with high-quality cosmetics.
“One of CHICK.cosemetics‘ main goals is to embrace genderless diversity and inclusivity. We put an unprecedented spotlight on the need for diverse beauty products. The beauty consumer is changing in how they define beauty and demanding an inclusive and authentic image”.
– Nomfundo Njibe
CHICK.cosemetics launches on Superbalist
Chick.cosmetics recently celebrated 3 years in the business, a huge milestone for black business during the tough times of the pandemic. The brand announced its new partnership with Superbalist on June 1st and also launched its new collection Pastel Dreams. This collection is a continuation of the well-loved skincare products that feature on the brands’ website. These items will now also be available on Superbalist. Patel Dreams is dedicated to both Makeup and Skincare lovers.
Pastel Dreams Collection & The skin Bar
Makeup lovers can look forward to the Pastel Dreams eye shadow palette. The palette is a vibrant mix of 12 mattes and shimmers that are great for creating soft looks. Skincare enthusiasts are in love with the Skin Bar which consists of the Holy Squalane Cleanser. This cleanser includes salicylic aacid and beta-glucan, two ingredients great for those who have irritated or acne-prone skin. The collection also includes Juice Balm lip products for lip moisture, Rosehip Oil, and the Pink Serum. A potent vitamin B3 serum that helps reduce the appearance of skin blemishes and oil control.
Inspired by Sephora
Nomfundo says being a millennial exposed to social media growth only fuelled her passion. She was influenced by how other brands built communities around their products. The CEO mentions that a trip overseas changed her life when she found herself at Sephora. She was amazed by how so many indie brands were available and accessible and that’s when she knew she wanted to be a part of the makeup world.
Miss Njibe recently expressed how she would like to see her brand at Sephora, “Once the opportunity for export comes knocking, we will definitely jump on board. We already met with giant retailers there but we will not jinx it, haha.” Check out CHICK.cosemetics at www.chickcosmetics.com