All hail Queen Bey! Beyoncé has been named the most influential celebrity on Instagram, with each of her posts worth more than $1 million, according to D’Marie Analytics.
The social media research firm estimated the figure, released on Tuesday, April 4, is based on factors including number of followers, post reach, engagement and click rate.
Beyonce’s influence was made clear in February, when she announced news she was expecting twins with her husband, Jay-Z, on Instagram. The singer’s photo of her baby bump broke the internet and quickly became Instagram’s most-liked post ever, racking up 10.8 million likes from her 98 million followers.
Bey’s pregnancy pic shattered the record for Instagram’s most-liked post, previously held by Selena Gomez with a photo of 6.6 million likes.
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