Las Vegas residencies started in the early 1940s and were popularized by acts like Frank Sinatra, Liberace, and Elvis Presley. In the present day, some of the most popular entertainers in the world have had successful residencies in various Las Vegas locations. Once viewed as something entertainers did when their careers were on their way out, modern-day celebrities are finding great success.
The idea that a music artist holds concerts without touring may be associated with age or an old perspective. Additionally, younger crowds have not been known to choose Las Vegas as their vacation destination until now. With younger crowds visiting Las Vegas more, popular music artists are more willing to sign on for a concert residency.
Artists who have had Las Vegas residencies are coming out on top.
Celine Dion has been credited with revitalizing the Las Vegas residency and what it means for one’s career. Dubbed the “Queen of Las Vegas,” the singer earned $385.1 million during her first residency (2003-2007), making it one of the highest-grossing Las Vegas residencies.
Dion paved the way for many other artists to have successful residencies. Entertainers in their prime have signed on for residency spots. Adele, Jennifer Lopez, and Katy Perry have used the tourist city to their advantage. Britney Spears began a residency in 2013. She signed a two-year contract, but because of immense popularity, she extended her residency for two more years.
Mariah Carey is another star who has utilized the power of Las Vegas residencies. During her career, she has held four residency spots. From 2014 to 2019, Carey presented “All I Want for Christmas Is You: A Night of Joy and Festivity.” This particular show solidified Mariah Carey as a Christmas staple.
In 2021, Usher brought Las Vegas residencies a new respect. The singer consistently had sold-out shows and many viral moments. Many fans cite the residency for Usher’s career revitalization, leading to him performing for the 2024 Super Bowl halftime show.
Is the Las Vegas residency bag heavy?
For years, many have thought the Las Vegas strip is where careers go to die. Artists with declining popularity or dried-up pockets took to the stages for consistent income. Now viewed differently, residencies are less taxing than touring and call for the star’s biggest fans to travel to them.
Each celebrity is expected to bring a different price to the table for negotiations, but Inside the Industry reports that someone like Adele earns $2 million a night. Usher’s take-home pay for his residencies has yet to be disclosed, but the show grossed an average of $1.198 million per night.
Mariah Carey was paid $30 million for her two-year contract with Caesars Palace. According to Forbes, Jennifer Lopez was paid $350,000 a night during her Las Vegas residency.
Are Las Vegas residencies the secret to comebacks?
Usher’s successful residency is an example of the power that Las Vegas holds. Forever a legend in the Black community, Usher reminded everyone who he was. Using the Las Vegas strip as a platform to display his ever-evolving talents, signature tenor tones, and Southern roots, he shifted pop culture.
While her Las Vegas residency isn’t considered a “comeback,” Dion introduced herself to younger generations. Spurring viral videos and TikTok trends, Dion expanded her legacy. Spears may have her Las Vegas residency to thank for her current stability. Shortly after her “Piece of Me” residency ended, #FreeBritney began to trend.
Due to her Christmas-themed residency, Carey has made the Christmas season hers. Every year, fans wait for Carey’s yearly social media posts to declare that the holiday season has started. It may not be a comeback, but it is a new spotlight.
Artists who have had Las Vegas residencies in recent years have brought a more modern way of thinking. Fans now see the benefits of visiting Las Vegas to see their favorites instead of waiting for them to go on tour. While at it, they can enjoy their time in the Sin City and earn some bucks.
What artist do you want to have a Las Vegas residency next? Let us know in the comments below.
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